Год издания: 2006
Количество страниц: 208
В продаже с 18.01.2012
Как только книга Brand It Like Beckham: Building a Brand with Balls (Great Brand Stories series) станет доступна для заказа в одном из интернет-магазинов, Вам на e-mail будет отправлено уведомление.Укажите e-mail для связи:
David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon—one that needs public relations maintained by a full-time staff—is discussed, along with where his personal "brand" is headed. Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.