Год издания: 2004
Количество страниц: 256
В продаже с 18.01.2012
Как только книга Cause for Success: 10 Companies That Put Profit Second and Came in First станет доступна для заказа в одном из интернет-магазинов, Вам на e-mail будет отправлено уведомление.Укажите e-mail для связи:
Stung by corporate scandals, many companies have begun integrating terms like sustainable business, conscious capitalism, and corporate citizenship into their annual reports. Is it mere greenwashing or are businesses today really mending their ways? Can corporate social responsibility become the new gold standard in business? In Cause for Success, Christine Arena finds reasons to be optimistic while she examines new business paradigms for doing good and translating that good into profit. From Hewlett-Packard to British Petroleum to Stonyfield Farm and the Grameen Bank, the book profiles two case-study companies per chapter, exploring radical ideas about why ethics-driven companies are today's business trendsetters, how standing up for social justice garners competitive advantage, the bottom-line benefits of serving the world's poor, the potential business rewards of philanthropic partnerships, as well as how some of the worst corporate citizens have become some of the best.