Год издания: 2005
Количество страниц: 280
В продаже с 18.01.2012
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What's the truth about globalization . . . and what's just globaloney? Michael Veseth believes that much of what people say and write about globalization is really globaloney - rhetoric built on a few vivid images and exceptional cases that distort more than they reveal about the world around us. Globaloney separates rhetoric from reality by taking close-ups of the classic globalization images and comparing them with unexpected alternative visions. Do Michael Jordan and Nike really define globalization? Why not David Beckham and World Cup soccer? Is globalization McDonalds and McWorld? Why isn't the global wine market a better metaphor? And what can we learn about how globalization works at the grassroots by comparing the elitist, publicity-hungry Slow Food movement with the massive but usually unseen international trade in worn and wrinkled second-hand clothes? By the end of Globaloney, Veseth has explained how globalization reflects its terroir-its local color, why the French so...