Год издания: 2004
Издатель: Crown Business Publications
Количество страниц: 206
В продаже с 18.01.2012
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The coauthor of the international bestseller "Execution" has created the how-to guide for solving today's toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable. For many, growth is about "home runs" - the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, home runs don't happen every day and frequently come in cycles. Products like Kevlar, Teflon, and the Dell business model for selling personal computers may be once-in-a-decade phenomena. A surer and more consistent path to profitable revenue growth is through "singles and doubles" - small day-to-day wins and adaptation to changes in the marketplace that build the foundation for substantially increasing revenues. The impact of singles and doubles can be huge. They are not only the basis for sustained revenue growth but, in fact, the foundation for home runs. Singles and doubles...