Год издания: 2006
Количество страниц: 271
В продаже с 18.01.2012
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The Art and Craft of Case Writing is a practical, comprehensive, multidisciplinary guide. The authors take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included. Authors William and Margaret J. Naumes are veteran case writers and have conducted many case-writing workshops with such leading organizations as the Academy of Management and the Decision Science Institute. This book is filled with examples and anecdotes from their experiences. The Art and Craft of Case Writing is an essential primer for novices, yet contains plenty of valuable suggestions for experienced case writers. It will appeal to everyone who is doing, or considering doing, case research in business and the social sciences.