Год издания: 2005
Количество страниц: 240
В продаже с 18.01.2012
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To be truly successful, sales professionals need to create an irresistible attraction -- not only to their products but also to themselves. Magnetic Selling reveals the secrets to developing a sales personality that draws people in and makes them want to do business. Readers will learn how to: * develop and exhibit the qualities that will attract people * avoid the seven mistakes salespeople make that repel potential buyers * develop a telephone voice people can't say no to * master the principle of "continuing the conversation" * exclude the nonessential information people consider irrelevant or boring The book gives readers proven techniques for attracting more potential buyers, improving response rates while prospecting, and intensifying interest when closing the deal to encourage bigger orders. Magnetic Selling provides the key for closing more sales more often -- and achieving unprecedented success.