Год издания: 2005
Количество страниц: 288
В продаже с 18.01.2012
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Maximizing revenues. Performance accountability. Conversion rates. Not only is the competition tough, marketers are facing myriad business challenges to rethink the way they operate and to deliver stellar results. With the pressure on, marketing professionals need the best resources possible. High Performance Marketing is the essential resource-delivering tools, real-world practices, and a clear six-step approach to help marketing professionals navigate today’s bewildering challenges and drive gains in performance. In High Performance Marketing, author Naras Eechambadi shares his insights gleaned from more than 20 years as a marketing executive. He details a powerful six-point framework of competencies and explains how disciplined and rigorous management of each of these competencies will put an organization on the road to superior marketing performance. High Performance Marketing should be required reading for senior executives and marketing professionals...