ISBN: 0199266255, 978-0199266258
Год издания: 2005
Издатель: Oxford University Press
Количество страниц: 472
Переплет: мягкая обложка
В продаже с 18.01.2012
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- clear and systematic overview of an important topic - alliances, joint ventures, and networks are increasingly common - international/comparative examples - the authors have extensive academic and consulting experience - clear structure making it suitable for course teaching and management training New to this edition - Thoroughly revised and updated - Expanded coverage of economic and organizational theoretical models - Extended use of case studies from the US, Europe, and Asia Strategic alliances are increasingly common, as many organizations look towards various partnering arrangements. This second edition of Strategies of Cooperation extends the first edition's clear and comprehensive survey of strategic alliances. Presenting different disciplinary perspectives (economics, strategy, organization theory) and numerous examples from the corporate world. The text has been thoroughly revised and updated, taking account of new theoretical models, and its coverage of case studies has been extended. It will be ideal for business students and managers alike wishing to understand the challenges of managing alliances.