Год издания: 2006
Количество страниц: 264
В продаже с 18.01.2012
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What is e-Business: How the Internet Transforms Organizations provides a thorough and reflective introduction to business strategies and organisational innovations for the Internet world. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena in the e-arena.Based on over 10 years' experience teaching e-Business modules at both postgraduate and undergraduate levels, Feng Li's textbook takes the reader through the vast range of issues surrounding e-Business. What is e-Business covers key topics such as:- New technologies and new business environment as the context for E-Business- Emerging strategies and business models developed in response to the internet and related technologies- Organizational innovations necessary in order to implement and manage E-Business strategies and E-Business models- The transformation of various industries, from banking, music, retailing, telecoms,...