Год издания: 2006
Количество страниц: 250
В продаже с 18.01.2012
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Are you in favor of financial incentives for poor countries?" If this question were asked in a survey many would be inclined to agree. Yet the result of this poll would be different if the question asked was "Are you in favor of subsidies for poor countries?" This is a simple example of how one single word, incentives or subsidies, can change the answers to virtually the same question. How we ask the question can often lead the respondent in one direction or the other. And this effect can be significant, in the order of up to 30%. Hence a skillful questionnaire designer can "demonstrate" popular support by wording the question in a way congenial to his or her desired objective. Similarly the international comparison of survey results is today a common occurrence, yet rarely survey design effects are taken into account when results are presented. So for instance underreporting will certainly be present if a question on corruption is asked by a government official. Henceforth if...