ISBN: 978-0-609-61089-3, 0-609-61089-9
Год издания: 2006
Издатель: Crown Business Publications
Количество страниц: 320
В продаже с 18.01.2012
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Competitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success. It is the means to knowing a customer's strategic thinking, a rival's cost structure when making a bid, or a competitor's new product plans. Much as in a game of chess, you must think many moves ahead of your rivals - exactly the advantage competitive intelligence can give you. Leonard Fuld provides the tools to cut through the smoke screens and rumors that distort reality. For more than twenty-five years, Leonard Fuld has been developing groundbreaking ways for managers to stay two steps ahead of the competition, providing effective ways of finding out about pricing, new product rollouts, strategic alliances, outsourcing, and cost of operations. In "The Secret Language of Competitive Intelligence" he shows how to take data that is widely available to everyone, think critically about it, and convert it into highly refined intelligence that leads...