Год издания: 2005
Количество страниц: 611
В продаже с 18.01.2012
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Hatten offers a balanced look at both entrepreneurship and small business management?concentrating throughout on how a small organization can achieve and maintain a sustainable competitive advantage. In response to reviewer suggestions, the Second Edition has been revised to feature financial and legal topics earlier. In addition, Hatten highlights e-commerce at relevant points throughout the text and in "@e-biz" boxed inserts that discuss online marketing, surfing for a franchise, and finding financing on the Web among other issues. The text also includes a full chapter on the business plan, plus two sample plans written by students for service and retail businesses. GoVenture?Live the Life of an Entrepreneur, a management simulation program on CD-ROM, is packaged for free with every new copy of Small Business Management, 2/e. Over 6,000 graphics, audio, and video clips (in a virtual 3D setting) immerse students in the day-to-day challenges of running a...