Год издания: 2006
Количество страниц: 320
В продаже с 18.01.2012
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THIS BOOK IS NEITHER LICENSED NOR SPONSORED BY THE HERSHEY COMPANY. Hershey. The name means chocolate to America and the world, but as Michael D'Antonio reveals, it also stands for an inspiring man and a uniquely successful experiment n community and capitalism that produced a business empire devoted to a higher purpose. One of the twentieth century's most eccentric and idealistic titans of industry, Milton S. Hershey brought affordable milk chocolate to America, creating and hen satisfying the chocoholic urges of millions. He pioneered techniques of branding, mass production, and marketing, and gained widespread fame as the Chocolate King. But as he developed massive factories, Cuban sugar plantations, and a vacationwonderland called Hershey Park, M.S. never lost sight of a grander goal. Determined that his wealth produce a lasting legacy, he tried to create perfect places where his workers could live, perfect schools for their children, and a perfect...