Год издания: 2006
Количество страниц: 251
В продаже с 18.01.2012
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"The Geek Gap is thoroughly original, virtually unique, of paramount importance and, on top of ALL that, a 'great read.' Bill Pfleging and Minda Zetlin deserve a giant 'Hats off' for this wonderful piece of work." --Tom Peters Business managers (suits) and technology professionals (geeks) have become warring camps in too many companies. While both groups have no trouble following the lingo of their own specialties, when they have to communicate with each other, neither side fully understands?or wants to understand?the other. And that's a big problem in an increasingly technology-dependent business environment where success depends on the smooth integration of both business savvy and technological expertise. Bill Pfleging?a respected computer and Web consultant?and Minda Zetlin?a veteran business writer?explore, in this insightful, witty, and very instructive book, the culture clash that pervades nearly every business-technology interaction. The Geek...