Год издания: 2005
Количество страниц: 276
В продаже с 18.01.2012
Как только книга Internalization, International Diversification and the Multinational Enterprise, Volume 11: Essays in Honor of Alan M Rugman (Research in Global Setrategic Management) станет доступна для заказа в одном из интернет-магазинов, Вам на e-mail будет отправлено уведомление.Укажите e-mail для связи:
This research volume includes a synthesis of recent advances in the theory of the multinational enterprise, with a focus on internalization and international diversification issues. It proposes important extensions of multinational enterprise theory, especially as regards the importance of geography to multinational strategy, and the linkages between internalization and international diversification. The book also introduces the study of various new topics in international business research, namely regional (as opposed to global) strategy analysis, global alliances that lead to alliance specific advantages, and environmental aspects of international strategy. The ten chapters that provide this state of the art overview of international business theory and strategy were written by some of the world's best known international business scholars, including John Cantwell, John Dunning, Lorraine Eden, Jean FranA§ois-Hennart, Ans Kolk, Alan M. Rugman, Alain Verbeke and Bernard...