Год издания: 2004
Количество страниц: 488
В продаже с 18.01.2012
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There are several approaches to incorporating culture into communication theories. First, culture can be integrated with the communication process in the theories of communication. Second, theories can be designed to describe how communication varies across cultures. And third, theories can be generated to explain communication between people from different cultures. In Theorizing About Intercultural Communication , editor William B. Gudykunst brings together key theories that have shaped and influenced human intercultural communication. Theorizing About Intercultural Communication provides an excellent overview of the major theories currently in use and examines how these theories will also support the foundation for future research in this area. Contributors to this text include individuals who actually developed the theories covered in the book. Each contributor highlights the evolution, development, and application of the theory to...