Год издания: 2004
Количество страниц: 104
В продаже с 18.01.2012
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If yours is among the tens of thousands of organizations for whom six- and seven-figure gifts are unattainable, then Andy Robinson's book, Big Gifts for Small Groups, is just the ticket for you and your board. The subtitle, A Board Member's 1-Hour Guide to Securing Gifts of $500 to $5,000 says it all. Robinson is the straightest of shooters - a sort of John McCain of fundraising. There literally isn't one piece of advice in this book that's glib or inauthentic. It has all been earned. As a result of Robinson's `no bull' style, board members and volunteers will instantly take to Big Gifts for Small Groups, confident the author isn't slinging easy bromides. They'll learn everything they need to know from this one-hour read: how to get ready for the campaign, who to approach, where to find them, where to conduct the meeting, what to bring with you, how to ask, how to make it easy for the donor to give, what to do once you have the commitment - even how to convey your...