Год издания: 2006
Количество страниц: 208
В продаже с 18.01.2012
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Developments in new technologies of mass communication, especially the development of satellite television, have created unprecedented global audiences for events like the Olympics and the FIFA World Cup. The influx of corporate sponsorship money into sports lsquo;megasrsquo; has provided an important source of income for host cities and the international organisations running world sports events. Sports mega-events are now seen as useful in the selling of all manner of commercial products and as valuable promotional opportunities for cities and regions, showcasing their attractions to global audiences and helping to attract tourism and outside investment. The enthusiasm to host sports mega-events has grown massively in the past twenty years, but research has pointed out significant gaps between forecast and actual outcomes, between economic and noneconomic rewards, between the experience of mega-events in advanced and in developing societies. This collection of specially commissioned...