Год издания: 2007
Издатель: Prentice Hall
Количество страниц: 496
В продаже с 18.01.2012
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Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy. Features Comprehensive and accessible with authoritative authorship and an excellent blend of theory and practice; A European context; Engaging case studies; Teaching resources including an Instructor's Manual with extensive case notes and PowerPoint slides. What's New? This new edition has been focused to concentrate on the most significant topics in the subject, with 10 chapters replacing the previous 15. New material has been added and coverage of some older topics has been revised (see new table of contents). End-of-chapter case exercises have been replaced by a major end-of-book section of "Harvard-type" cases. New to the Instructor's resources online: additional cases and a set of questions...