Год издания: 2008
Издатель: New York University Press
Количество страниц: 262
В продаже с 18.01.2012
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The Midwest of popular imagination is a "Heartland" characterized by traditional cultural values and mass market dispositions. Whether cast positively - as authentic, pastoral, populist, hardworking, and all-American - or negatively - as backward, narrowminded, unsophisticated, conservative, and out-of-touch - the myth of the Heartland endures."Heartland TV" examines the centrality of this myth to television's promotion and development, programming and marketing appeals, and public debates over the medium's and its audience's cultural worth. Victoria E. Johnson investigates how the "square" image of the heartland has been ritually recuperated on prime time television, from "The Lawrence Welk Show" in the 1950s, to documentary specials in the 1960s, to "The Mary Tyler Moore Show" in the 1970s, to "Ellen" in the 1990s. She also examines news specials on the Oklahoma City bombing to reveal how that city has been inscribed as the epitome of a timeless, pastoral heartland, and concludes...