Год издания: 2007
Издатель: Thomson Learning
Количество страниц: 240
В продаже с 18.01.2012
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"The Tourism Development Handbook" is a "hands-on" text for those interested in the planning and marketing of local and regional tourism destinations. The book offers more than traditional theory-orientated tourism texts, by discussing practical steps that will help to plan and market tourism more effectively in destination areas. Written in clear English, with a minimum of jargon, the activities described within the book are relevant to most destinations - either those that are just beginning to develop tourism, or those that are seeking to enhance their local tourism product. The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation. ...