Год издания: 2004
Издатель: The MIT Press
Количество страниц: 256
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As the auto industry moves into its second century, it suffers from low margins and a sclerotic value chain that cannot evolve with customers' desires. Inventories of many weeks pile up on dealers' lots and at distribution centers around the world while executives applaud marginal improvements in factory efficiency. With billions of potentia product variations, customers still compromise by selecting from a limited number of products sitting at dealerships or at distribution centers. Those customers who dare insist on a specific variation not only wait weeks but also pay extra for the privilege of telling vehicle manufacturers what they actually want. In "The Second Century", Matthias Holweg and Frits Pil take a comprehensive look at today's dysfunctional value-chain strategies, then systematically discuss the changes ir products and in processes that are needed to bring about responsiveness to customer needs. They look beyond the dealer, the factory, and the design studio to...