Год издания: 2008
Количество страниц: 416
В продаже с 18.01.2012
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As media forms continue to converge and the line between entertainment and news becomes harder to define it is important for people working in media and journalism to have knowledge of the theories and practices that inform media as a whole. This book is designed to be an authoritative and easy-to-follow introductory text that does not abstract journalism or PR from the rest of the media but rather considers and interrogates their role in media, through theory and practice. This is a book about the relationship between media and journalism and how a study of one can inform the study of the other. This book integrates media theory with journalistic practice, providing a complete introduction to media and journalism by drawing on current theories of the media as well as providing practical instruction on how to write journalistic pieces that put these theories into practice.