Год издания: 2008
Количество страниц: 271
В продаже с 18.01.2012
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Learn the insider secrets of running a profitable direct mail fundraising letter program. How can you raise money with direct mail when you never seem to have enough hours in your day or money in your budget to do the job properly? You need a plan. A step-by-step plan that helps you save time, reduce costs and still meet your fundraising goals. In Mail Superiority: How to Run a Profitable Annual Direct Mail Fundraising Program, you'll learn the tested methods that leading charities use to raise money through the mail. You'll learn the mistakes to avoid, the best practices to implement today, and the tips, techniques and shortcuts that you can use for years to come. Running a successful annual fundraising letter program is getting harder by the week. There are more non-profit organizations today than there were a week ago. And competition for your donor s dollar is increasing along with costs of printing and postage. And yet direct mail fundraising remains one of the...