Год издания: 2008
Количество страниц: 192
В продаже с 18.01.2012
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Just Jump is a business start-up guide written specifically for health and fitness professionals. It speaks in a language they understand, minimizing business jargon and includes real-life examples they relate to. It includes a series of exercises to move the reader from the investigative stage to actually earning an income. However, even before getting to the business plan and marketing plan, the reader is challenged to identify their big vision, clarify who their ideal client will be and discover what makes them unique. The reader is then led through the process of learning how to tell people what they do, in order to stimulate interest and generate business. Readers are also guided through how to start and grow a business when they dons to outside funding, and are provided with important tips and suggestions for how best to manage their time. Only after these self-discovery steps are complete is the reader introduced to a simple business plan. Again using terms and examples they...