Год издания: 2008
Количество страниц: 150
В продаже с 18.01.2012
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This series examines a wide array of professions; each book goes behind the scenes and on the job with a professional in a particular field. These books provide a glimpse of some of the projects, challenges, and rewards of a job on a day-to-day basis. In the movies, publicists work in a swirling world of office romance, stylish clothes, juicy gossip, and tell-all memoirs, but this diary sets those ideas to rest with serious commentary on what makes—or breaks—public relations professionals and their programs. Warning that no month is "typical" because publicists respond to the news cycle, this day-by-day account follows the office's new promotions and describes the training and behavior of the most successful professionals in the field.