Год издания: 2008
Количество страниц: 204
В продаже с 18.01.2012
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Many arts organizations today find themselves in financial difficulties because of economic constraints inherent in the industry. While other companies can improve productivity through the use of new technologies or better systems, these approaches are not available in the arts. Hamlet requires the same number of performers today as it did in Shakespeare's time. The New York Philharmonic requires the same number of musicians now as it did when Tchaikovsky conducted it over one hundred years ago. Costs go up, but the size of theaters and the price resistance of patrons limit what can be earned from ticket sales. Therefore, the performing arts industry faces a severe gap between earnings and expenses. Typical approaches to closing the gap--raising ticket prices or cutting artistic or marketing expenses--don't work.What, then, does it take to create and maintain a healthy arts organization?Michael M. Kaiser has revived four major arts organizations: the Kansas City Ballet, the Alvin...