Год издания: 2008
Количество страниц: 100
В продаже с 18.01.2012
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Over the past 30 years, China has enjoyed the longestand most rapid economic development in history. Aspart of that phenomenon, Chinese companies such asLenovo, Huawei and Haier have in recent yearsincreasingly stepped up their internationalizationefforts in order to compete globally. Despite thehuge business impact and future implications, thereis little academic literature on globalization trendof Chinese companies from a corporate strategicperspective, since most of the existing literaturederives from a macro-economic standpoint. This booktherefore provides a pioneering and refreshinganalysis of the global corporate strategies anddevelopment of two of the largest Chinese companies(Huawei & ZTE), in one of the most fast-pacedindustries (telecommunications). Using a provenanalysis framework, key characteristics of theglobalization strategies of Chinese companies wereidentified and analyzed. This book aims to shed somelight on corporate strategies of Chinese companieswith global...