Год издания: 2008
Количество страниц: 140
В продаже с 18.01.2012
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An Introduction to Business is the only source specifically written to be used in conjunction with Management Simulation's "Foundation®". This updated book provides a framework for understanding the essential aspects of business while using the simulation. It demonstrates how the private enterprise system and businesses that participate in that system provide value for customers, clients, and society through the products and services they offer. This 4th edition includes a new chapter on Business Ethics, and business profile sidebars. These sidebars contain real world business scenarios that accompany and further illustrate key learning points in the text. The Foundations simulation places students in the position of making business decisions for their company, while An Introduction to Business guides them through the key content areas of marketing, accounting, finance, and production. It also addresses legal and regulatory topics and describes the basic forms of business. The...