Год издания: 2008
Количество страниц: 52
В продаже с 18.01.2012
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In our daily life, we confront with people from different nations. Whether we travel, work or just walk on the street, a situation can occur, when we must react appropriate. The trend of globalization, in today's business environment also calls for global citizens with advanced intercultural communication skills. During the internationalized activities there is a high danger for problems because of the lack of intercultural understanding. Intercultural communication as an object of study and analysis is regarded as a special case of interpersonal communication and takes place during the interaction among people of different cultural identities. Due to the difference in the models of codification, it is expected that in a multicultural environment there will possibly be more misunderstandings and misinterpretations in the decipherment of the messages. This means that the effective intercultural communication presupposes the awareness of the other person's cultural reality. The aim of...