Год издания: 2008
Количество страниц: 256
В продаже с 18.01.2012
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The purpose of this research project was to design and conduct a case study utilizing qualitative and exploratory methods on how successful medium sized companies conduct and manage their planning and decision-making processes when embarking upon e-business strategy. An exploration of how well the e-strategy was communicated and worked with collaboratively among stakeholders in the e-community was discovered as well as understanding and identifying key business drivers for the e-environment. Information collected from the company participants (executives, mid-level and front-line management, and subordinates) were separated and coded for common themes to be compared with scholarly literature. The goal was to obtain new data that can better prepare current and future e-company executives in choosing and implementing the most effective e-model for business relative to their e-business strategy.