Год издания: 2008
Количество страниц: 196
В продаже с 18.01.2012
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Globalisation is a complex phenomenon. In the international management literature, the logic of globalisation is viewed as a conscious and systematic influence, enabled by national (macro level) reform measures that compel organisations (meso level) to undergo continuous change in policies, procedures, systems and processes. In turn, the organisational reform initiatives challenge managers (micro level) to develop skills and competencies that lead to the cultivation and development of a global mindset, which potentially, allows managers to function effectively and efficiently in the dynamic global business environment. The research study presented in this book develops a macro-meso-micro logic of globalisation framework and using a pluralist methodology, empirically tests the developed framework in the vast, burgeoning and strategically important Indian and Chinese services industry. The findings highlight some converging and diverging patterns in the various reform measures and...