Год издания: 2008
Количество страниц: 824
В продаже с 18.01.2012
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A fantastic package of essential key account information and advice that provides pragmatic and practical solutions to account management and planning. Key Account Management, 2e, is written by two experienced authors in this area. The book provides tools and processes for successful key account management which have been developed and refined by tough consultancy projects with the boards of some of the world's leading companies. The 'real world' approach is backed by the latest industry case studies and research from the renowned Cranfield School of Management. Key Account Plans is a practical workbook for those who need to execute plans for key accounts. Again the authors use their wide experience and expertise to deliver templates, recommendations and no-nonsense advice for sound analysis and decision making that leads to real plans.Packaged together for the first time this critical toolkit for anyone working with key accounts is a must have.