Год издания: 2008
Издатель: Wiley Publishing, Inc
Количество страниц: 336
В продаже с 18.01.2012
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Stop guessing, start testing, and enjoy greater success with your website. If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-von Tivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives. Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view optimize your landing pages and create copy that sells. Choose the best test for a given application Reap the fullest benefits from your...