Год издания: 2004
Издатель: AMACOM/American Management Association
Количество страниц: 304
В продаже с 18.01.2012
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As the pace of business competition accelerates, seat-of-the-pants management becomes ever more dangerous. In order to survive, entrepreneurs operating their ventures in uncertain environments need a focused "path to profitability." Roadmap to Entrepreneurial Success provides the necessary tools for both the new and experienced entrepreneur to stay on course and succeed. This essential business resource debunks dated concepts and offers a step-by-step program for: * identifying value drivers in your business, and communicating those drivers to your venture team and potential investors * understanding the business planning and business modeling process * leveraging the six competitive advantages and five market entry strategies that successful entrepreneurs use most often * gaining immediate "sales traction" in a fast-changing marketplace * growing around the "growth wall" that stops many companies cold * getting on the radar of potential acquirers if you choose to sell your...