Год издания: 2003
Издатель: Kluwer Academic Publishers
Количество страниц: 340
В продаже с 18.01.2012
Как только цена на книгу Managing Business Interfaces. Marketing, Engineering, and Manufacturing Perspectives в одном из интернет-магазинов упадет ниже указанной Вами, Вам на e-mail будет отправлено уведомление.Укажите e-mail для связи: Укажите ожидаемую цену:
Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space. "Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives" provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in...