Год издания: 2002
Количество страниц: 272
В продаже с 18.01.2012
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This is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' works in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject, can now have - at their fingertips - the key articles and papers that have contributed to the philosophy of cloning business success. Many researches in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their original seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting notes.