Год издания: 2002
Издатель: John Wiley and Sons, Ltd
Количество страниц: 278
В продаже с 18.01.2012
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Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz®" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave-fast! Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You'll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. This powerful resource provides the know-how you need to: Set goals for your e-business; Differentiate your company's products and services; Position your company in the consumer's mind; Master product strategy, placement, promotion, and pricing; Budget and implement your plan. Complete with hands-on exercises that let you perfect each step before...