Год издания: 2002
В продаже с 18.01.2012
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Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically, with concise definitions. The authors of books in this series are recognized authorities in their fields. Newly updated editions reflect new technologies and their business applications, as well as recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to- business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.