Год издания: 2004
В продаже с 18.01.2012
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Book DescriptionAny technological advance, innovation or economic growth created by an organization is dependent on how that organization?s culture and environment fosters or inhibits these developments. This process is further complicated by the global nature of economic activity and differences in national cultures due to country-specific histories, experiences, traditions and rules. The distinguished authors in this important new book study the nature of organizational innovation and change by examining the complex interplay between entrepreneurship, innovation and culture. The book addresses a number of important questions including: ? why do so many technological firms fail to sustain entrepreneurial spirit? ? is a certainmindset required at the level of the individual entrepreneur? ? do successful entrepreneurial firms need a certain culture and, if so, what elements make up that culture? ? what role does national culture, corporate...