Год издания: 2005
Издатель: John Wiley and Sons, Ltd
Количество страниц: 280
В продаже с 18.01.2012
Как только книга Business Growth Strategies for Asia Pacific станет доступна для заказа в одном из интернет-магазинов, Вам на e-mail будет отправлено уведомление.Укажите e-mail для связи:
"Readers will find this book useful as a guide to understanding Asian business from both the macroscopic and microscopic standpoints.... Any company that wishes to win in Asia must properly develop and train its managers to think strategically and to execute effectively. This book is one of the best available to help serve this purpose." --Koh Boon Hwee, Chairman, Singapore Airlines "This book's comprehensive and insightful coverage on business growth strategies for Asia Pacific makes it one of the best practitioner's guides. Stan Shih, one of the most respectful entrepreneurs of our time, has joined force with Dr. Willie Chien and Dr. Po-Young Chu to share their valuable experiences with those who wish to develop their business in Asia. The methodology proposed by the authors to analyze the complex competitive conditions and subtle cultural factors related to Asian market provides enormous help for international companies, either Western or Asian, to plan and to...