Год издания: 2005
В продаже с 18.01.2012
Как только книга New Product Development : An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions станет доступна для заказа в одном из интернет-магазинов, Вам на e-mail будет отправлено уведомление.Укажите e-mail для связи:
Book Description This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.