Год издания: 2004
В продаже с 18.01.2012
Как только книга Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures станет доступна для заказа в одном из интернет-магазинов, Вам на e-mail будет отправлено уведомление.Укажите e-mail для связи:
Book DescriptionThe first complete framework for successful high-tech entrepreneurship! Most efforts at starting a new business fail. But yours can succeed if you find the right market and understand the key success factors. This book shows how. Drawingon compelling new research, Dr. Scott Shane reveals the drivers behind the world's successful knowledge-intensive startups, and helps you align the same drivers behind yours. Discover how to identify business opportunities that can support high-growth tech-based businesses, and refine your concept for even greater potential. Learn how to predict demand for products that don't exist yet... measure adoption and diffusion patterns... protect intellectual property... create high barriers to entry... exploitcompetitors' weaknesses... manage risk in high-risk ventures... and much more. Identify your best market opportunity -- and be the first to exploit it Clear, engaging, practical coverage of the challenges unique to high...