Год издания: 2004
В продаже с 18.01.2012
Как только книга Customer-Centered: Telecommunications Services Marketing (Artech House Telecommunications Library) станет доступна для заказа в одном из интернет-магазинов, Вам на e-mail будет отправлено уведомление.Укажите e-mail для связи:
Book DescriptionIn today?s telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers? quest for value is of paramount importance. Offering you a survival strategy based on customer-centered marketing, this forward-looking resource helps you assess your company?s market potential and target desirable segments successfully. You gain practical insight in evaluating your present customer base and learn the best ways to adjust your marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps you become attuned to customer demand and present a service portfolio with a high potential for success.