Год издания: 2005
В продаже с 18.01.2012
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Book DescriptionMany managers in the English-speaking world are seeking an alternative to the prevailing business model which promotes a short-term, shareholder-value approach. In this accessible and highly topical book, Gayle Avery argues that this Anglo/US approach to capitalism and business is seriously flawed and does not bring the quality of life to individuals and societies that many people seek. But what is the alternative and do business leaders have a different choice? This book demonstrates alternative ways of leading sustainable organizations. It identifies 19 criteria for sustainable leadership practices that can be found in globally successful enterprises such as Allianz, BMW, Munich Reinsurance, Nokia, Novartis, and Porsche. Sustainable principles include promoting ethical behavior, long-term thinking and innovation, and valuing employees and other stakeholders such as the community, the environment and future generations. The author presents concrete examples of...