Год издания: 2005
В продаже с 18.01.2012
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Book DescriptionSince its initial publication in 2002, Marketing Tools for Healthcare Executives has served as the essential marketing desk reference for healthcare executives, scholars, and students. Now in its second edition, Marketing Tools for Healthcare Executives 2/E is completely revised and significantly expanded. Improvements include an extended range of thirty-eight essential marketing tools, an updated introduction to marketing, and a comprehensive glossary of marketing terminology. Retaining its original format, each chapter of Marketing Tools for Healthcare Executives 2/E focuses on a specific marketing tool and can be read as a stand-alone document. The highly-detailed, step-by-step guidance and rich illustrations provided in the book make it a true application manual for those seeking guidance in healthcare marketing. From time-tested classics to new classics to soon-to-be-classics of the marketing discipline, Marketing Tools for Healthcare Executives 2/E provides...