Год издания: 2005
Количество страниц: 496
В продаже с 18.01.2012
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Book Description INTERCULTURAL COMMUNICATION: A READER is based on the idea that successful intercultural communication is a matter of highest importance if humankind and society are to survive. This text is theoretical and practical so that the issues associated with intercultural communication can be first understood and then acted upon. This broad-based, highly engaging reader, compiled by the authors who defined the course, includes a balance of articles -- some commissioned solely for this text --that discuss the classic ideas that laid the groundwork for this field, as well as those that investigate the field's latest research and ideas. Material is presented in context that allows students to read, understand and then apply the concepts to their lives to ensure that they are effective, culturally aware communicators.