Год издания: 2004
Количество страниц: 270
В продаже с 18.01.2012
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Book DescriptionThis volume brings together some of the best and most knowledgeable writers on consumption and cultural theory to chart the under-explored field of intra-regional cultural flows and consumption in Asia, and the importance of these in constituting contemporary Asian national identities. It offers innovative possibilities for envisioning how intra-Asian cultural traffic of popular and consumer culture--such as TV, music, film, advertising and commodities--has produced a new mode of cross-cultural fertilization within Asian societies. The book is unique in its investigation of how "Asianness" is being exploited by Asian transnational cultural industries, and how it is enmeshed in the new relations of power in the region. It forges a theoretical shift in the study of cultural globalization by attending to the dialogue, rivalry, and domination between non-Western modernities. The material is ethnographically rich with examples from a range of cultural fields such as...